If it ain’t broke, don’t fix it! We don’t need to reinvent the wheel, but instead create a movement to re-adopt the use of simple clothesline and clothespins, which is a brilliant, sustainable way to dry clothes. LET’S HANG is a product and a campaign that changes attitudes about air drying and provides a simple method for hang-drying clothes in or outside the home.

Watch the video here: http://bit.ly/aiYsZF

By affixing screws to branches culled from fallen tree limbs, this solution is as sustainable as it gets. These small branches become “hooks” which can be installed in various places in the home. When it’s time to hang clothes, just tie some twine around the branches and you have a clothesline. When you are done, the line can be put away, and all that is left are decorative branch elements that have a minimal impact on your home environment, and the environment at large.

Using minimal, low-impact materials and social methods to change behavior, the LET’S HANG product/campaign aims to change attitudes and create options by making a small change in clothesline design, and a big change in how we think about air drying.